Understand the whole picture
Your goals, nutrition, lifestyle, health history and available health information help us establish where you’re starting from.
Personal nutrition & health coaching
Understand your health.
Know what to do next.
Cut through the noise, take greater control of your health and focus on the changes that can help you feel better, perform better and get more from your life.
Making Health Simpler.
03
Your prioritiesFor now, everything else can wait.
Health should make your life bigger, not smaller.
You’re not starting from nothing
You know you could feel better than this.
Maybe your energy isn’t what it used to be. You’re struggling to make progress with your weight, your training has stalled, or you simply don’t feel quite like yourself.
You’ve read the advice, tried eating better and changed your routine. But you’re still left wondering what actually matters for you. And that’s where health can become exhausting.
Optimise helps you understand what deserves your attention and turn it into changes that work in real life.
01
Have energy left for life after work.
02
Feel comfortable and confident in your body.
03
Train harder, recover better and see what you’re capable of.
04
Enjoy food without questioning whether you’re doing it “right”.
05
Look after the health you’ll be living with for years to come.
A more personal approach
The same goal doesn’t mean the same plan.
Two people can want more energy, a healthier weight or better performance and need completely different support. We start by understanding you.
Focus on what matters
Instead of trying to optimise everything, we identify the few priorities most likely to make a meaningful difference now.
Make it work in real life
Your approach is shaped around work, family, training, preferences and weekends because a plan only works if you can live with it.
The Optimise Method
Understand more.
Do less.
Do what matters.
Your health changes. Your goals change. Your life changes. Your approach should be able to change with them.
UnderstandPrioritiseOptimiseMeasureRefine
Your current prioritiesMY THREE
- 01 Build a breakfast that supports your morning
- 02 Create a consistent evening rhythm
- 03 Fuel properly around training
For now, everything else can wait.
01
Your Optimise Blueprint
A clearer place to begin.
The Optimise Blueprint is a detailed health questionnaire exploring your symptoms, lifestyle and biofeedback markers. It helps you reflect on the wider picture and helps us understand where your attention may be best placed.
It is not a diagnostic assessment. It is a thoughtful starting point for understanding your health more clearly.
Take your time. Answer honestly. Start to see the patterns that may be easy to miss when everything is considered separately.
Access the health questionnaire ↗A broader health baseline
Useful information, put in context.
Your programme begins with blood testing carried out and reported by an independent third-party provider. It gives us additional information to consider alongside your health history, nutrition, lifestyle and goals.
Bloodwork provides valuable context. You’re more than a set of numbers.
If a result should be assessed further medically, we’ll recommend that you speak with your GP or another appropriately qualified healthcare professional.
The Optimise experience
Personal online.
Even better in person.
Great coaching shouldn’t feel like another online subscription. Optimise combines the convenience of online coaching with physical details and genuine human connection.
Your Welcome Experience
It starts before our first coaching session.
A personalised package arrives at your door with carefully designed tools and materials you’ll use throughout your programme.
A small reminder that this isn’t another online subscription.Optimise at Home
Bring Optimise into your world.
We can work together in your home, including your kitchen, the food you actually eat, your routines and the environment shaping your choices.
Three practical changes. Not thirty.Optimise in Person
Health is better shared.
Live Q&As, health evenings, workshops, walks and breakfasts that turn health information into a useful, human experience.
A community being built with care.Because sometimes the most useful thing I can do isn’t send you another PDF. It’s actually be there.
Client testimonials
Real people. Meaningful change.
Better health is not only something you measure. It shows up in how you feel and what you are able to do.
★★★★★
“Before joining the Optimise Health Programme, I felt like I was always getting ill. Constant cough, colds, and feeling exhausted all the time. I genuinely thought that was just normal for me. I was putting up with fatigue and being sick almost every month, and I didn’t realise how much it was affecting me until I got help. At the time, I wasn’t taking any supplements, wasn’t moving enough, and was eating far too many processed foods. I didn’t realise how much all of that was dragging me down. Since joining, I’ve lost 10kg, feel so much stronger and for the first time in a long time, I actually feel healthy and full of energy. The Optimise Health Programme has made such a huge difference. I’m not just recovering anymore, I’m thriving.”
★★★★★
“Before joining the Optimise Health Programme, I was struggling with acne scarring, dry skin, and constant frustration with my appearance. I kept making the same mistakes and trying too many skincare products, constantly switching them, and unknowingly eating foods that were triggering my acne. Honestly, I just wanted a quick fix. I chased fast results instead of getting to the root of the problem. Looking back, I know I could have seen progress much sooner if I’d had the right guidance from the start. What changed everything was understanding what I was putting into my body and how certain foods and habits were directly linked to my skin flare ups. Now, I still get to enjoy most of the foods I love without the constant worry of breakouts. And it’s not just my skin that’s improved. I’m now training for my first Hyrox event, something I never thought I’d be doing a year ago.”
Individual experiences vary. These stories reflect each client’s personal starting point, goals and participation.
Personal by design
Thoughtful coaching can’t be produced at scale.
I’m Joe, a qualified Nutrition & Weight Management Coach and founder of Optimise Health. My role isn’t to tell you how to live your life. It’s to help you make better decisions about your health.
Optimise is intentionally kept small, allowing me to give every private client a level of attention that simply isn’t possible at scale.
I want you to understand why we’re doing something. Good coaching should make you more confident in your own decisions, not more dependent on your coach.
RSPH Level 4 Nutrition & Weight Management
“Health shouldn’t become your entire life. It should help you live more of it.”
What guides the work
Understand first.
Recommend second.
More isn’t always better.
Food should be enjoyed, not feared.
A plan has to survive real life.
A partnership, not a prescription
I won’t expect perfection.
I will expect participation.
Optimise is for people who take their health seriously and are ready to play an active role in improving it. You don’t need to have everything figured out. That’s why you’re here.
If you value personal attention, clear direction and understanding why you’re doing something rather than simply being told what to do, you’ll probably feel at home here.
Your investment
Serious support.
Without feeling trapped.
Every programme begins with a detailed health investigation. This is where the important work happens: understanding your starting point, arranging your blood test and creating a plan that is personal to you.
Step 01
£599
Initial Health Investigation
Paid once at the beginning
- Independent blood testing
- Comprehensive health consultation
- Personal review and analysis
- Individual nutrition and health plan
- Optimise health box
- Initial home visit
Step 02
Choose the level of continued support that feels right for you.
Both options are designed around twelve weeks. Future monthly coaching payments can be cancelled if you decide you no longer want the continued support.
Optimise Personal
Clear direction and consistent support£150per month
for three months
for three months
Planned total including initial investigation £1,049
- Personal twelve week plan
- Weekly written check in
- Monthly private coaching session
- Group Health Mastery Calls
- Community events
Closer personal support
Optimise Personal+
More time together, at home and between sessions£350per month
for three months
for three months
Planned total including initial investigation £1,649
- Everything included in Optimise Personal
- Weekly private coaching session
- Two additional home visits
- Priority voice note support
Home visits are available within the Nottingham area. We will discuss suitability, travel and the most useful format during your Optimise Health Review.
Good questions
Before you begin.
What can Optimise help me with?+
Nutrition, energy, healthy weight, everyday wellbeing, training and performance, and looking after your health for the future. Your starting point and priorities will be personal to you.
What happens during an Optimise Health Review?+
It’s a useful initial conversation about where you are, what you want to change, what you’ve tried and what you want your health to allow you to do. We’ll also decide honestly whether Optimise is appropriate for you.
Does the programme include blood testing?+
Yes. Blood testing forms part of private programme onboarding and is carried out and reported by an independent third-party provider. It provides useful context alongside your wider health picture rather than replacing it.
Is Optimise just about weight loss?+
No. Weight and body composition can be part of your goals, but health is bigger than the number on the scales. Progress is ultimately about what your health allows you to do.
Is Optimise medical care?+
No. Optimise provides nutrition and health coaching and does not diagnose or treat medical conditions. Where something needs medical assessment, the right next step is your GP or another appropriately qualified healthcare professional.
Your first step
Let’s work out what matters for your health.
Your Optimise Health Review is a meaningful first conversation. It is not a disguised sales call. We’ll explore what you want to change and whether Optimise is the right support for you.
Start your Optimise Health Review ↗One conversation. Clearer direction. No pressure.